Alan L. Silver

Academic Affiliate, Nathan Associates Inc.; Assistant Professor, Restaurant, Hotel and Tourism, Ohio University

Education

MBA, University of Southern California
M.A., California State University, Sacramento
B.A., California State University, Sacramento

Professor Silver specializes in the gaming industry, including commercial casinos, racinos, Indian gaming, sports betting, and online gaming. He has extensively studied the fledgling gaming industry in Ohio, as well other emerging gaming jurisdictions nationally and internationally, including Asia, Canada, the Caribbean, and Russia. His areas of expertise include casino resort development and operations, marketing, advertising, economic impact analysis, game manufacturing, and development of players’ clubs and player tracking systems.

Professor Silver offers a unique combination of private sector and academic experience. He is frequently called upon as a private industry consultant, providing consulting to gaming operators, gaming machine manufacturers, and Native American tribes. He previously served as a marketing executive for numerous casinos and high-tech gaming machine companies, including Red Lake Gaming, Sigma Game Inc., Aristocrat, and Leisure Time Casinos & Resorts. He also founded and operated a successful, award-winning advertising agency in the Los Angeles market for over ten years.

Professor Silver currently teaches casino management and casino marketing at Ohio University, in which capacity he has been frequently cited by the media on the economic impact of gaming in Ohio and elsewhere. Before coming to Ohio University, he served as founding director of the casino resort management program at Tulane University. He was also an adjunct professor of casino marketing and hospitality at the University of Nevada, Las Vegas. He has led executive seminars and lectured on gaming topics across the United States and in Macau and Singapore. He has also organized, moderated, and participated in numerous conference panels and workshops on casino marketing and customer service at regional, national, and international levels.

Nathan Associates Contact
Alan P. Meister
(949) 474-4955
email

Search our Staff

Specialty

Specialty: 

Expert witness; gaming industry; Indian gaming; economic impact analysis; survey research, design, and analysis

Industry Experience

Gaming; Indian gaming; high-tech game manufacturing; hospitality; tourism

Selected Publications & Presentations

Publications

Ohio Gaming:  Past and Future, July 2015.

Should the United States Gamble on Adding More Casinos to Boost the Economy? (with Natalia Radic). Ohio University Perspectives, Spring/Summer 2014.

Covering Ohio’s Gaming Industry:  A Reporter’s Guide, May 2013.

G2E Asia and the Asian Gaming Boom. Mississippi/Louisiana Gaming News, July 2008.

Presentations

 

Facility Design and Reinvestment, Southern Gaming Summit and Bingo World, May 2015.

The Midwest Marketing Challenge, Midwest Gaming Summit, June 2013.

Gaming Floor ROI: Making the Most of your Space, Southern Gaming Summit and Bingo World, May 2013.

Hotel and Casino Working Together to Maximize Yield, Southern Gaming Summit and Bingo World, May 2012.

Marketing Survival, Southern Gaming Summit and Bingo World, May 2010.

Customer Service as a Marketing Tool, Southern Gaming Summit, May 2009.

Providing Outstanding Customer Service, G2E Global Gaming Expo Asia, May 2008.

Casino Marketing, Asian Casino Executive Summit, 2007.

Memberships

American Marketing Association; Casino Management Association; International Masters of Gaming Law; Restaurant, Hotel & Tourism Advisory Board, Ohio University; Gulf Port High School Academy of Hospitality and Tourism Advisory Board; Gulf Port High School Academy of Business Advisory Board; Mississippi Gulf Coast Community College-Hospitality & Tourism Programs Advisory Board

Related Service Areas

© Nathan Associates Inc. All Rights Reserved
Privacy Policy | Contact & Locations | Site Map
News RSS Feed | Jobs RSS Feed