Joel H. Steckel

Academic Affiliate, Nathan Associates Inc.; Professor of Marketing, Stern School of Business, NYU

Education

Ph.D., Marketing/Statistics, M.A., Statistics, MBA, Management Science, Wharton School, University of Pennsylvania
B.A., Mathematics, Columbia University

Joel Steckel is a professor of marketing at New York University (NYU). He is currently the Director of Ph.D. programs at the Stern School of Business and previously served six years as the Chair of the Marketing Department. Dr. Steckel’s areas of expertise include marketing and branding strategy, marketing research, direct marketing, consumer response to marketing strategy, and management decision making.

Dr. Steckel has consulted on and testified in numerous litigation matters involving consumer confusion and secondary meaning in trademark cases, deceptive advertising, market response in antitrust matters, and survey research and methodology. He has also provided consulting to Fortune 500 companies on marketing strategy and customer relationship management.

Professor Steckel has published extensively in the marketing field. He is the author of three books on marketing research and marketing strategy, and has published numerous articles in peer-reviewed journals, such as the Journal of Marketing Research, the Journal of Retailing, Marketing Science, Interfaces, and the Journal of Consumer Research. He was also the lead author of a 2006 article on dilution in The Trademark Reporter.

Dr. Steckel has taught at Columbia University, the Wharton School at the University of Pennsylvania, the Yale School of Organization and Management, and UCLA. He is the founding president of the INFORMS Society on Marketing Science.

Nathan Associates Contact
Alan P. Meister
(949) 474-4955
email

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Marketing, surveys, consumer confusion and secondary meaning in trademark cases

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