Nathan Economists Examine Corrective Advertising for Lanham Act Damages
Determining the cost of advertising to counter the negative financial effects of trademark infringement or false advertising requires more complicated analysis than commonly applied, according to Nathan economists D. Scott Bosworth, Russell W. Mangum, and Eric C. Matolo.\r\nWriting in the journal The Trademark Reporter, they explore the many complications, noting the existence of “common, but unsupported presumptions and inaccurate, conclusory arguments that can lead to flawed calculations of corrective advertising damages.”… Read More